Discovery Call
Message on WhatsApp or book a free 20-minute call. Tell Alex where you are, what you're working toward, and what's been holding you back. No pitch — just a direct conversation to see if Balanced is the right fit.
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Who this is for
You perform at a high level. You want a coach who matches it.
You compete or train seriously and want a system built around your performance goals
You have been clinically cleared from injury but still feel restricted — you need to bridge the gap between cleared and moving freely
You perform well professionally but your physical output doesn't reflect it
You want a coach who understands the demands of a high-output life
You are serious about nutrition, recovery, and mental performance — not just training
You want direct access and real accountability — not an app and a weekly check-in
If you're looking for a cheap plan to follow, this isn't it. If you're serious about performing at your ceiling — let's talk.
Built around all four pillars
Coached at the highest level
Direct access throughout
Built around all four pillars Every in-person session sits within a broader system. Training, nutrition, recovery, and mental performance are all tracked, adjusted, and progressed together. You are not just being put through a workout.
A coach who has operated at the highest level Alex holds an MSc in Strength & Conditioning and spent a decade coaching in professional rugby at the national level. The system you access is the same one built for professional athletes — adapted for the demands of your life.
Direct access through the app to your coach between sessions. Programme adjustments in real time. Monthly performance reviews. This is not a one-hour-a-week relationship — it is an ongoing coaching partnership.
Why balanced works
This is not a gym session. It is a performance system — delivered in person.
01
Full performance assessment
Before anything is built, A Assessment is conducted, a full intake across all four pillars — training history, injury history, nutrition, sleep, stress load, and performance goals. The same assessment process used with professional athletes. Nothing assumed, nothing generic.
05
Nutrition and recovery protocols
The variables most coaches treat as afterthoughts are built into your programme from day one. Performance nutrition targets, recovery protocols, sleep optimisation, and HRV monitoring — treated as performance metrics, not lifestyle suggestions.
Everything you need. Nothing you don't.
02
Programming across all four pillars
Your programme is built around all four pillars simultaneously — physical, nutritional, recovery, and mental. Periodised in phases, reverse-engineered from your goal, and adjusted every four weeks as you progress. This is how professional athletes are programmed. Not a workout plan — a performance architecture.
06
Mental performance protocols
Preparation routines, focus protocols, and resilience habits designed for people who perform under pressure. The same psychological frameworks used in professional sport — adapted for the demands of your life and your specific performance goals.
What's included
03
In-person sessions
Hands-on coaching sessions in Dubai, structured around your programme phase and performance targets. Every session has a specific purpose — not just a workout to complete. The frequency is built around your retainer and what will actually move the needle toward your goal.
07
Monthly performance reviews
Every four weeks your coach conducts a structured review across all four pillars — what has progressed, what needs adjusting, and what the next phase targets. Data-led, honest, and forward-focused. You always know exactly where you are.
04
Direct coach access
Between sessions, your coach is available directly. Form checks, training questions, nutrition adjustments, recovery interventions — responded to in real time, not in 48 hours. The same level of access professional athletes have to their S&C coach.
08
Programme evolves as you do
This is not a fixed plan you follow until it stops working. Every phase is built on the data from the last. As your capacity increases, so does the system. The same progressive approach used to develop athletes across a full season — applied to your 12-week blocks.
HOW IT WORKS
Simple to start.
Serious about outcomes.
01
02
Performance Assessment
You complete a comprehensive intake covering training history, injury history, nutrition, sleep, stress, and goals. This is the foundation everything is built on. Nothing generic, nothing assumed.
03
Your system is built
Alex designs your four-pillar programme and loads it into the Balanced app. Workouts, check-ins, progress tracking, and direct coach access — all in one place. Adjusted every four weeks as you progress.
04
You perform
Weekly check-ins on training, sleep, and life. Monthly programme reviews. This is not a static plan — it evolves with you, tightening as you approach your goals and adapting when circumstances change.
Founder & Head Coach
Alex Fenton
MSc Strength & Conditioning · 10 Years Professional Sport
Before Balanced., Alex spent a decade as a performance coach in professional rugby, operating at senior and national level. He has built performance systems for athletes where the margin between good and exceptional is measured in details most coaches never address.
Balanced. was built from one observation: capable people consistently perform below their ceiling, not from lack of effort, but from an incomplete system. Physical training alone is never enough.
The programme is the same system built for professionals — designed around all four pillars simultaneously.
MSc Strength & Conditioning
10 Yrs Professional Sport
Performance Consultant
One retainer.
Four pillars.
Everything included.
Investment
In-Person · Performance Retainer
AED 2,000/
From
Month
Every retainer is built around your goals, your schedule, and the level of support that will move the needle. Not a fixed package — a personalised structure designed around a reverse-engineered timeline to your target.
The first step is a free 20-minute call. Alex will understand exactly where you are, what you are working toward, and build your retainer structure from there — including session frequency and goal milestones.
Limited availability in Dubai. If there is not a current opening, Alex will tell you directly on the call.
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