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Discovery Call
Message on WhatsApp or book a free 20-minute call. Tell Alex where you are, what you're working toward, and what's been holding you back. No pitch — just a direct conversation to see if Balanced is the right fit.
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Built for you specifically
Evolves as you do
Your coach, available directly
It's built for you specifically. Your programme is designed from scratch after a full assessment. Your training history, injury history, sleep, nutrition, stress load, all of it feeds into what is built for you. Nothing is templated.
It evolves as you do. Every four weeks your programme is reviewed and adjusted. As you progress, so does the system. You are never following a plan that no longer fits where you are.
You have direct access to your coach throughout your 12 weeks. Questions answered, form checked, adjustments made, not in 48 hours, but in real time.
Why balanced works
This is not a content library.
It is not a generic plan.
It is your coach, building around you.
01
Online performance survey
Before anything is built, you complete a comprehensive online survey covering training history, injury history, nutrition, sleep patterns, stress load, and performance goals. The same intake used with professional athletes — completed in your own time, before your first call.
05
Mental performance framework
Preparation routines, focus protocols, and resilience habits loaded into your app alongside your training. The same psychological frameworks used in professional sport — delivered remotely and built into your weekly structure.
Everything you need. Nothing you don't.
02
Four-pillar programme in the app
Your complete programme lives in the Balanced app — training, nutrition, recovery, and mental performance protocols loaded and ready before week one begins. Accessible anywhere in the world, on any device, at any time.
06
Weekly check-ins with your coach
Every week your coach reviews your training data, check-in responses, and progress markers. Direct written feedback — not automated, not generic. You always know what is working, what needs adjusting, and what comes next.
What's included
03
Periodised training plan
Your training is built in phases, reverse-engineered from your goal. Progressive loading designed for long-term output — not short-term fatigue. Every four weeks your programme advances based on your data and your progress.
07
Monthly programme reviews
Every four weeks a full review across all four pillars and builds your next phase. Your programme never stagnates — it evolves with your capacity and tightens as you approach your goal.
04
Nutrition and recovery protocols
Performance nutrition targets and recovery protocols built into your programme from day one — not as an add-on, but as a core component. The variables most coaches ignore are treated here as primary performance drivers.
08
Direct access to your coach
Between check-ins, Your coach is available directly on the app. Questions answered, form checked, adjustments made — not in 48 hours, but in real time. The same access a professional athlete has to their S&C coach, delivered remotely.
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Inside the programme
Your programme lives in one place.
Who this is for
You perform at a high level. You want a coach who matches it.
You train consistently but results have stopped matching the effort
You have been cleared from injury but still feel restricted — you are in the gap between discharged and performing freely again
You want a complete system built around all four pillars — not just a training plan
You have tried generic programmes and outgrown them
You want a coach available in real time, not just on session days
You are ready to address nutrition, recovery, and mental performance alongside training — not as an afterthought
If you're looking for a cheap plan to follow, this isn't it. If you're serious about performing at your ceiling — let's talk.
HOW IT WORKS
Simple to start.
Serious about outcomes.
01
02
Performance Assessment
You complete a comprehensive intake covering training history, injury history, nutrition, sleep, stress, and goals. This is the foundation everything is built on. Nothing generic, nothing assumed.
03
Your system is built
Alex designs your four-pillar programme and loads it into the Balanced app. Workouts, check-ins, progress tracking, and direct coach access — all in one place. Adjusted every four weeks as you progress.
04
You perform
Weekly check-ins on training, sleep, and life. Monthly programme reviews. This is not a static plan — it evolves with you, tightening as you approach your goals and adapting when circumstances change.
Founder & Head Coach
Alex Fenton
MSc Strength & Conditioning · 10 Years Professional Sport
Before Balanced. Alex spent a decade as a performance coach in professional rugby, operated at national level. He has built performance systems for athletes where the margin between good and exceptional is measured in details most coaches never address.
Balanced. was built from one observation: capable people consistently perform below their ceiling, not from lack of effort, but from an incomplete system. Physical training alone is never enough.
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The programme is the same system built for professionals — designed around all four pillars simultaneously.
MSc Strength & Conditioning
10 Yrs Professional Sport
Performance Consultant
One payment.
Twelve weeks.
Everything included.
Investment
Online · Personalised Programme
AED 4,500
One payment · No upsells · No add-ons
Full assessment + four-pillar programme
Periodised training + nutrition + recovery + mental protocols
Weekly check-ins + monthly reviews
Direct access to your coach
Programme adjusts every four weeks as you progress
Designed by an MSc qualified coach with a decade of experience professional sport
No commitment · No pitch · Just a conversation
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