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For Athletes 

Performance Is Earned Long Before Competition.

Individually tailored performance support for elite athletes and sports teams.

Elite Performance is
Built. Managed. Protected.

At the highest level, performance isn’t about doing more — it’s about doing the right things, consistently, under pressure.

Across professional career the same truth becomes clear over time:

 

Performance outcomes are rarely decided by effort alone.

They’re shaped by how well preparation is coordinated, sustained, and managed under pressure.The environments that perform most consistently are not louder or more complex.They are structured, deliberate, and aligned.

Balanced. is built on that understanding—bringing clarity and leadership to preparation so performance is repeatable when it matters.

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PERFORMANCE ENVIRONMENTS REPRESENTED

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The Pillars of Performance 

Foundation

General Health

The base of consistent performance.

 

Performance depends on availability.

We protect long-term health and physical resilience so athletes can tolerate training load, remain durable, and stay available across seasons.

+ DURABILITY & INJURY PREVENTION

+ LONG TERM ATHLETIC DEVELOPMENT

Physical Preperation 

Training that transfers.

 

Physical preparation is aligned to the demands of the sport.

Strength, speed, and capacity are developed with intent—supporting performance without unnecessary fatigue or breakdown.

+ STRENGTH & MOVEMENT QUALITY 

+ SPORTS SPECIFIC TRAINING LOADS

Nutrition

Fuel for output and adaptation.

 

Nutrition supports training quality, recovery, and competition demands.

Fueling strategies are practical, repeatable, and built around real schedules.

+ ENERGY AVAILABILITY

+ PERFORMANCE FUELING STRUCTURE 

Sleep & Recovery

Where adaptation occurs.

 

Training creates stress. Recovery determines outcome.

Sleep and recovery behaviours are structured to support readiness, adaptation, and long-term performance.

+ SLEEP QUALITY & ROUTINE

+ RECOVERY BEHAVIOURS 

Mental Energy

Clarity under pressure.

 

Performance requires control under stress.

Mental load is managed so focus, decision-making, and composure hold when it matters most.

+ STRESS MANAGEMENT 

+ COGNITIVE CLARITY 

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No one performs at their best,

alone.

The highest levels of sport demand clarity, structure, and experienced leadership.

 

Balanced. provides integrated performance support for athletes and teams — aligning preparation into one system that holds under pressure, not just in theory.

 

This is preparation with intent.

And performance you can rely on.

The Balanced. Athlete Performance Journey

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01.

Performance Diagnostic

A structured diagnostic process combines performance profiling, physical testing, and training history to define current capacity, availability, and performance tolerance.

02.

Performance Context

We define the performance environment.

Sport demands, scheduling, and external stressors are aligned so preparation fits the athlete and competitive calendar.

03.

Performance Strategy

A personalised performance strategy is designed.

Preparation is structured to support performance objectives and long-term progression.

04.

Guided
Execution

The strategy is delivered and managed.

Training, load, and recovery are adjusted as capacity, stress, and competition demands evolve.

05.

Sustained Performance

The system is refined and embedded.

Performance remains consistent through pressure, travel, and demanding competitive periods.

A structured approach to consistent, long-term athletic performance.

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From Developing Athletes to Elite Performers

We support athletes at different stages of their development, applying the same performance principles used in professional sport to help them progress, adapt, and perform under pressure.

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Performance Coaching & Support

For Athletes & Teams

Tailored performance support shaped by  over a decade experience in elite sport.​ We combine structured physical preparation, performance monitoring, nutrition, and day-to-day coaching to help athletes and teams perform consistently, recover effectively, and sustain performance across demanding competitive environments.

Select a single service or an integrated package:

 

  • Performance Coaching & Physical Development

  • Nutrition & Fueling Support

  • Mental Performance & Resilience coaching

  • Health, Recovery & Performance Monitoring

  • Travel, Scheduling & Recovery Optimisation

  • Athlete Profiling, Data Oversight & Benchmarking

Let's Talk.

We build genuinely personalised performance systems. To protect quality, we limit monthly starts—enquire to secure your place.

Alex Fenton

Founder, Head of Performance 

+971 585902820

Which service are you interested in?
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